BHHS_2_0_0 Warren Buffett’s brand-new real estate franchise brand, Berkshire Hathaway HomeServices, has the strongest brand equity of the real estate brands, according to a Harris Poll consumer survey.

The 2014 Harris Poll EquiTrend ranked brands in dozens of industries by how powerfully consumers connect with them based on a survey of more than 41,000 Americans over the age of 15 conducted between Jan. 3 and Jan. 31. The survey gauged consumers’ emotional connection to brands, their awareness and familiarity of them and the influence they may have on them.

Based upon a “pure ranking” of a sample of real estate brands, Berkshire Hathaway HomeServices came out with the highest numerical “equity score” among real estate brands in the Harris Poll survey.